Why Content Marketing?
74.2% of companies say that content marketing increases lead quality and quantity.
Content marketing costs 62% less than outbound marketing, but generates 3x as many leads.
60% of marketers say they’re commited to content marketing.
Content Marketing Helps Provide…
Content marketing helps attract customers that already want to buy your product. Ranking on Google is nice. But if you’re just getting a bunch of people who don’t want to buy from you, what’s the point in ranking? Find out how content can help generate high-potential leads.
By publishing relevant, helpful content, you give your customers something of value. It gives them a reason to stick around. Even if they’ve already purchased something from you, they’ll come back again to check out new content, products, and services. Good content helps keep them engaged.
Traditional media has been on the decline for small to medium businesses—it fails to fit the specific needs of many small businesses and professionals. In the time that you could produce a 30-second commercial (and for a fraction of the cost), you could write a bunch of content that delivers visible results.
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